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Appeal For G8 Leaders To Set Firm Targets Vs. Battling Climate Change

July 8, 2008

The activist organization is running an ad in the Financial Times on how the leaders of Canada, Japan, and the US are blocking discussion at the G8 summit of urgent climate change policy — emissions reductions targets for the year 2020.

The satirical advertisement Avaaz says aims “to convey a simple message: The world can’t wait another decade for leaders to grow up and start confronting this crisis. We’ll deliver the ad to the hotel room of every G8 delegate, so that no leader can ignore the political cost of shirking responsibility,” Avaaz says.

“The world can’t wait for urgent action on climate change, and it is your responsibility to take the lead. We urge you to set binding targets to cut greenhouse gases by 2020, in line with what scientists say is needed to avert a climate catastrophe.” is an international civic organization that promotes activism on issues such as climate change, human rights, and religious conflicts. Its stated mission is to “ensure that the views and values of the world’s people inform global decision-making.” The organization operates in thirteen languages, and claims more than three million members from every country in the world.

At Midfield fully supports the canpaign.


Avaaz, which means “noise” in Urdu, Hindi, Dari, Persian, and other languages, is managed by a team of campaigners working from Switzerland, Brazil, the United States, Argentina, and the United Kingdom. They communicate with members via email, and employ campaigning tactics including online public petitions, videos, and email-your-leader tools.

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